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Ideas worth reading twice.

Long-form essays on AI-first SEO, performance ads, brand craft and the future of digital marketing — written for founders and marketing leaders.

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Featured · AI SEO

Generative Engine Optimization: The New SEO Playbook

Google is no longer the only front door. Here's how to rank inside ChatGPT, Perplexity and Gemini answers — while keeping your Google traffic growing.

Karan Sethi·May 14, 2026· 11 min read

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Websites

Why Your Brand Website Is Quietly Costing You Revenue

A 3-second slower site can halve your conversion rate. Here's a walk-through of the technical and design decisions that quietly drain revenue — and the fixes that recover it.

April 22, 2026· 9 min read

Ads

Meta Ads Creative Testing in 2026: What Actually Works

After a year of scaling accounts from ₹5L to ₹40L in monthly spend, here's the creative testing framework we now use for every performance client.

March 30, 2026· 10 min read

Automation

AI Chatbots That Actually Convert (Not Just Answer)

Most support bots deflect tickets. The next generation qualifies leads, books calls, and closes trials — here's the pattern we now ship to every services client.

February 18, 2026· 8 min read

Social

The Social Content System That Actually Scales

Most brand social feeds die on the vine because they're built around inspiration. Here's the systematic content engine we run for every social client.

January 27, 2026· 8 min read

Automation

Marketing Automation Without the Mess

Most automation stacks are held together with tape. Here's the two-day audit we run to consolidate tools, delete the cruft, and make the whole thing 3x more reliable.

December 14, 2025· 9 min read